Case Study: ADURO preserves culture, wins top talent and 95% 401(k) opt‑ins with TINYpulse

Creating a Winning Onboarding & Recruitment Program

ADURO, a firm that helps organizations build healthy, engaged workforces, was doubling in size each year and losing the close, collaborative culture that made the team successful. As they expanded into multiple spaces with many new hires, leadership needed a way to preserve connection and model the same employee engagement practices they recommend to clients.

They rolled out TINYpulse quickly and used regular surveys to surface priorities and measure sentiment. Employee feedback prompted a fast 401(k) rollout that achieved over 95% opt-in, and survey results are now used in recruiting and onboarding (including sharing happiness trends) to prove and preserve culture — boosting engagement and helping attract talent that fits their values.

Aduro

Toni Best

VP Human Performance