Case Study: Online Furniture and Home Goods Company achieves precise, scalable competitor benchmarking with TinyFish

Seeing the Competition Through the Customer’s Eyes

Online Furniture and Home Goods Company, a leading e-commerce platform, faced a benchmarking challenge: many retailers source identical products from the same manufacturers, yet listings vary in titles, images, and details so benchmarking by SKU or name produced misleading results. To address this, the company partnered with TinyFish and deployed TinyFish enterprise web agents for intelligent product matching.

TinyFish implemented a multi-layered perception approach—analyzing images, dimensions, attributes, warranties, and bundled offerings—to identify equivalent or near-equivalent products across the market. The TinyFish solution revealed true product overlap that textual identifiers had obscured, enabling comparisons with greater precision and scale and delivering actionable insights into pricing, positioning, and assortment that are already informing the customer’s competitive strategy and merchandising decisions.