Case Study: Forrester Retailer Achieves 199% ROI with Tinyclues Customer Marketing Solution

The Total Economic Impact™ Of Tinyclues’ Customer Marketing Solution For A Large Retailer

Forrester, a large European retailer with more than €2 billion in annual revenue and millions of customer contacts, needed a better way to target its high-volume email marketing and reduce manual campaign planning. The company was struggling with broad audiences, time-consuming audience selection, and limited ability to profitably market new or niche products.

To address this, Forrester implemented Tinyclues’ Customer Marketing Solution, using AI to improve audience selection, campaign targeting, and customer fatigue management. The result was a 199% ROI, €1.5 million in NPV, and €2.3 million in quantified benefits over three years, including higher campaign revenues, incremental email campaigns, trade marketing revenue, and productivity gains. Tinyclues also helped increase email open rates by two basis points and cut audience-building time from days to under five minutes.

Forrester