Case Study: Road Scholar boosts journey campaign revenue with Tinyclues

Removing complexity from campaign planning and driving conversions on strategic destinations

Road Scholar, a U.S.-based not-for-profit educational travel organization, needed a better way to manage more than 50 planned campaigns each month with a small marketing team. Its challenge was finding the right prospects for specific travel experiences and destinations without relying solely on behavioral segments or purchase history, while also reducing the heavy data science work behind campaign personalization. Tinyclues helped address this need with its AI-powered campaign targeting.

Using Tinyclues, Road Scholar was able to simplify campaign planning, target journey and yield management offers more effectively, and automatically optimize complex campaign plans based on business goals and customer fatigue. The results were strong: Tinyclues drove a 62% revenue increase across targeted campaigns, a 185% increase in journey campaign revenue, a 215% boost in yield management revenue, and a 208% rise in journey campaign enrollments, while also improving open rates by 22%, reducing unsubscribes by 30%, and increasing CTR by 23%.

Road Scholar

Steve August

Vice President of Marrketing