Case Study: Beauty Success Group boosts sales and campaign productivity with Tinyclues

Promoting partner brands, driving in-store sales, and improving productivity

Beauty Success Group, a family-owned retail group specializing in cosmetics, perfumes, personal care, and beauty centers, needed a way to manage a very busy CRM calendar, reduce campaign fatigue, and better target its large customer base across multiple brands and product lines. With over 1 million customers and frequent last-minute requests, the team wanted a more precise and scalable way to promote products, brands, categories, and niche offers.

Tinyclues helped Beauty Success Group build nearly all of its CRM plan around more precise targeting at the product, brand, category, and subcategory level, including partner marketing campaigns and even specific perfume sizes. With Tinyclues, the team cut targeting time to a third, improved email open rates by 37%, increased in-store purchases by 52%, and generated 47% more purchases plus 37% more revenue in partner marketing campaigns.

Beauty Success Group

Véronique Lombardo

Customer Relationship Management & Data Manager