Case Study: CDON boosts engagement and revenue with Tinyclues

Nordic e-commerce leader CDON turns to Tinyclues for a new-and-improved connection with customers

CDON, the leading Nordic e-commerce marketplace based in Sweden, needed a better way to make its weekly CRM campaigns more relevant as its catalog expanded across its own inventory and third-party merchants. With a mix of batch-and-blast and basic in-house segmentation on Responsys, the team kept reaching the same audiences with the same products, limiting cross-category and cross-brand sales. To improve customer experience and campaign performance, CDON turned to Tinyclues and its Customer Analytics solution.

Tinyclues helped CDON move from broad category targeting to more precise product-level campaigns, identify new campaign topics, and orchestrate more than 70 campaigns per month across four languages. The impact was significant: open rates rose by 102%, click rates by 85%, the number of buyers increased by 31%, and revenue grew by 43%. CDON also reported that campaign targeting and optimization now takes about five minutes, making it much easier for Tinyclues to help meet sales requests for specific products and priorities.

CDON

Henrik Jarl

Chief Marketing Officer