Case Study: Fnac Spectacles achieves 100% higher marketing profitability with Tinyclues

Leading French ticketing company sees improved CRM campaign performance with Tinyclues

Fnac Spectacles, the leader in the French ticketing market, needed a better way to target millions of opt-in customers for increasingly niche CRM campaigns. Its traditional manual segmentation methods were too rigid and made it difficult to create precise, relevant audiences for each event.

Using Tinyclues’ SaaS solution, Fnac Spectacles was able to build campaign targets quickly and more accurately for every event, including niche ones. Tinyclues helped improve open, click, and conversion rates, and Fnac Spectacles reported a 100% increase in marketing campaign profitability, with more revenue coming from high-margin CRM activity.

Fnac Spectacles

Alexandre Viros

Chief Executive Officer