Case Study: Bazarchic boosts revenue and engagement with Tinyclues

Interview with julien-henri maurice, chief marketing & digital officer at bazarchic

Bazarchic, a leading web and mobile shopping club in France and part of Galeries Lafayette, needed a smarter way to target campaigns across its eight million-member community without increasing team workload or causing customer fatigue. To improve the intelligence of its existing campaign management and execution platform, the company turned to Tinyclues, a Deep AI SaaS solution built for marketers.

Using Tinyclues for follow-up campaigns and special operations such as clearance events and seasonal promotions, Bazarchic was able to automate targeting and focus messages on customers most likely to buy. The results were strong: Tinyclues delivered 87% additional revenue across the same volume of messages and reduced unsubscribe rates by 17%, while also freeing the marketing team to focus on more strategic projects.

Bazarchic

Julien-Henri Maurice

Chief Marketing & Digital Officer