Case Study: Bexley boosts targeted CRM campaigns with Tinyclues

Interview Bexley talks CRM strategy, omnichannel campaigns and Tinyclues

Bexley, the French menswear and footwear retailer, was looking to strengthen CRM performance without fatiguing its database. The team wanted to move beyond generic promotional emails, improve open rates and engagement for new products and key items, cross-sell from shoes into clothing, and drive more repeat purchases online and in-store. To address these challenges, Bexley chose Tinyclues and tested it through the Customer Marketing Accelerator Program.

With Tinyclues, Bexley was able to target the right audiences for specific products and send single-product campaigns instead of broad, mixed offers. The integration was described as fast and simple, and the team quickly automated data exchanges and launched campaigns. Bexley reported that early campaigns performed very well, helping the brand promote niche products more effectively, improve CRM efficiency, and better prepare for future activation of dormant customers and SMS campaigns with Tinyclues.

Bexley

Ludivine Liagre

E-commerce and Customer Service Manager