Case Study: Maty increases campaign revenue and orders with Tinyclues

Increasing online and offline campaign revenue with relevant campaigns

Maty, a leading French jewelry retailer with 37 stores, a large catalog business, and a 2.5 million-customer database, wanted to move beyond batch-and-blast marketing and improve the relevance of its email, print, SMS, online, and in-store campaigns. By using Tinyclues, Maty aimed to target each customer more precisely and avoid wasting sends on audiences unlikely to convert.

With Tinyclues, Maty could quickly build highly targeted campaigns from products, categories, brands, materials, and even specific product IDs, without increasing team size. The results were strong: open rates rose by 39%, click rates increased 12X, and email campaign revenue grew by 103%, with a reported +65% increase in orders and a major sale period where Tinyclues helped prevent more than 60% of campaign revenue from being missed.

Maty

Christophe Muel

Head of Customer Marketing