Case Study: Center Parcs achieves 22% more campaign revenue with Tinyclues

Increasing booking revenue through timely and relevant campaigns

Center Parcs, a travel and hospitality company operating 24 sites across four European countries, needed to grow booking revenue in a highly competitive market without increasing customer fatigue or lengthening its campaign planning process. To improve marketing intensity and email campaign ROI, the company turned to Tinyclues and its deep-learning campaign targeting solution.

With Tinyclues, Center Parcs was able to quickly build highly targeted campaigns around preferred parks, cottage types, seasonality, and stay patterns, even for niche products that were previously too complex to market efficiently. Tinyclues helped deliver 22% more revenue on the same email volume, along with 20% higher open rates, 25% higher click rates, and a 7% increase in average order value, while also cutting campaign setup time to minutes.

Center Parcs

Valentine Landreau

Customer Relationship Management Project Manager