Case Study: Conforama boosts revenue and campaign relevance with Tinyclues

Improving relevancy and maximizing online & in-store revenue

Conforama, a European retail leader in home equipment, wanted to accelerate its digital transformation by making customer communications more relevant and less generic. To improve campaign impact across a broad product catalog and avoid over-soliciting customers, Conforama chose Tinyclues to support more personalized marketing, including email and in-store activation.

Using Tinyclues’ AI-powered targeting and deep learning capabilities, Conforama launched targeted follow-up, partner marketing, and reactivation campaigns in just four weeks. The results were strong: revenue per message increased by 104%, open rates rose by 23% to 50% depending on the campaign, click rates improved by 46% to 350%, and unsubscribe rates dropped by 25% to 33%, while bringing back thousands of inactive customers.

Conforama

Mélodie Charles

Customer Marketing Director