Case Study: Oui.SNCF achieves 115% higher marketing campaign revenue with Tinyclues

How oui.sncf increased its marketing campaign revenue by 115%

OUI.SNCF, a major French travel and e-commerce company, needed better targeting for its large-scale marketing programs. Its one-to-one newsletters were losing effectiveness, and the relationship marketing team wanted a more accurate, efficient way to identify future buyers across a diverse audience without causing customer fatigue.

Using Tinyclues’ AI-driven marketing platform, OUI.SNCF improved campaign targeting and orchestration across email and other channels. Tinyclues helped the team find likely buyers in minutes, optimize campaign planning, and manage audience overlap, leading to a 115% increase in revenue across 15 key campaigns, a 243% revenue lift on one TGV follow-up campaign, 11% fewer sent emails, and 157% higher open rates.

Oui.SNCF

Clémence Bussière

Relationship Marketing Director