Case Study: Manor boosts campaign revenue and customer relevance with Tinyclues

How manor is running more highly targeted and relevant campaigns

Manor, Switzerland’s largest retail group, wanted to increase campaign revenue and improve customer experience across a catalog of 2.5 million products. With limited CRM resources and no easy way to identify which offers would be relevant to each customer, the retailer needed a plug-and-play solution to move beyond generic and RFM-based campaigns. Tinyclues was chosen to help Manor find future buyers for highly targeted marketing offers.

Tinyclues was implemented in just four weeks, enabling Manor to scale from 2 generic emails and 1 segmented email per week to around 10 highly targeted campaigns per week while keeping its generic sends. The impact was significant: Manor’s online campaign revenue grew by 21%, campaign-driven store revenue also increased, unsubscribe rates dropped by 50%, and some campaigns delivered dramatic lifts such as +58% conversion and +435% total revenue on the same volume.

Manor

Samuel Libis

Head of Customer Relationship Management