Case Study: King Jouet doubles revenue per message with Tinyclues

How king jouet reignited its marketing campaigns, doubling revenue per message

King Jouet, a leading omnichannel toy retailer in France and abroad, wanted to move beyond traditional RFM-based targeting that was delivering sub-optimal campaign performance. The company needed a more agile way to promote seasonal products, niche brands, and standard catalog offers while better serving both customer and supplier expectations. It chose Tinyclues and its deep learning-based marketing targeting solution to identify future buyers more effectively.

With Tinyclues, King Jouet launched its first campaign in just six weeks and quickly expanded from three generic weekly emails to additional highly targeted campaigns. The results were strong: campaign revenues rose across all campaign types, sales increased by 55% on average, and revenue per message grew by 67%. King Jouet also saw a 203% average rise in sales margins, a 7% reactivation rate among sleeper customers, and 48% of reactivated clients returning in store, while some niche products like advent calendars tripled in sales after a campaign from Tinyclues.

King Jouet

Sandrine Landon

Customer Relationship Management & Digital Communications Manager