Case Study: Cyrillus achieves 20% higher campaign revenue with Tinyclues

How cyrillus increased campaign revenue by 20 percent by matching product communications with customer interests

Cyrillus, a French multi-channel fashion and home interior retailer, wanted to make its email marketing more relevant and effective. Instead of sending broad campaigns to its entire database, the company aimed to better match product communications with individual customer interests and drive more revenue online and in its 52 stores. Cyrillus turned to Tinyclues and its Deep AI marketing platform to improve targeting.

Using Tinyclues, Cyrillus launched highly targeted campaigns for specific products alongside its regular newsletters, reaching about 15% of its customer base with two campaigns per week. The results were strong: the exposed group generated 20% more revenue than the control group, with the uplift seen both online and in-store. Tinyclues also helped activate lower-value and lapsed customers while keeping unsubscribe rates stable and improving customer satisfaction.

Cyrillus

Jean-François Louvieaux

Marketing and eCommerce Director