Case Study: Cruiseline multiplies campaign efficiency with Tinyclues

How cruiseline transformed its marketing campaign strategy and multiplied campaign efficiency by 5

Cruiseline, a European and South American cruise travel agency, needed to improve email marketing performance as its send volume grew and customer experience declined. The company wanted to move away from broad, one-size-fits-all messaging and better target its diverse customer base and wide range of cruise offers. Tinyclues’ campaign intelligence solution was brought in to help identify future buyers and make campaigns more customer-centric.

Using Tinyclues, Cruiseline launched more targeted email campaigns with very little IT effort, starting within two weeks. The result was a 5x increase in campaign revenue, with some campaigns generating far more leads than Cruiseline’s previous tests, while email volume was cut by 50%. Tinyclues also helped Cruiseline expand campaign coverage to 100% of its product range and improve customer loyalty through fewer, better-tailored messages.

Cruiseline

Charles-Antoine Souplet

Marketing Director