Case Study: Hostelworld drives revenue and engagement with Tinyclues

Driving revenue & customer engagement while promoting strategic products

Hostelworld, the global online hostel booking platform operating in 170 countries, needed a smarter way to market a large mix of offers with a small team and limited targeting accuracy. Using Tinyclues, they sought to improve engagement, retention, and loyalty for a highly mobile customer base while better promoting niche and strategic products.

Tinyclues added a deep-learning intelligence layer to Hostelworld’s existing Adobe Campaign stack, helping optimize campaign planning, manage marketing fatigue, and target best-seller and strategic products more effectively. The results included a 195% increase in revenue for private room campaigns, up to a 141% lift in conversion rates during A/B tests, and a 28% decrease in unsubscribes.

Hostelworld

Cathy Thomson

Global Head of Customer Experienc