Case Study: PerfectStay drives bookings and revenue with Tinyclues

Driving engagement, bookings and revenue for partner brands

PerfectStay, a travel and hospitality B2B operator behind partner-brand holiday packages for names like Air France and Emirates, needed to boost bookings and revenue for daily travel deals while relying heavily on email marketing. The team wanted to increase campaign intensity and relevance without hurting brand image, and to move beyond generic sends by using better data targeting.

With Tinyclues, PerfectStay added targeted campaigns for needs like mono-destination themes and last-minute follow-ups, helping the team maximize conversions within a 14-day booking window. Tinyclues drove measurable impact, including an 18% increase in revenue per message, a 42% rise in total transaction value, 33% higher open rates, and 56% more website sessions, all without increasing fatigue or workload.

PerfectStay

Romain Roy

Head of Marketing