Case Study: Air France boosts campaign revenue and bookings with Tinyclues

Combining offer dimensions to increase campaign efficiency with relevance at scale

Air France, one of the world’s largest airlines, needed a better way to drive bookings across a wide variety of complex offers while maintaining a premium, highly personalized customer experience. The team also wanted to improve campaign time-to-market and boost productivity for strategic cabin and destination campaigns. To address this, Air France turned to Tinyclues.

Using Tinyclues, Air France was able to leverage its data more effectively, moving beyond past bookers to identify new potential audiences and target offers by cabin, destination, and travel period. The results were strong: campaign revenue increased by 107% and global conversion by 122% in A/B tests, click rate rose by 33%, and email relevance satisfaction improved by 20%. Tinyclues also helped Air France increase booking rate by 61% on promoted destinations while improving planning autonomy and speeding up campaign execution.

Air France

Sacha Maniquant

Manager E-acquisition of Email channel