Case Study: Club Med boosts omnichannel campaign revenue with Tinyclues

Boosting omnichannel campaign revenue and relevancy

Club Med, the worldwide leader in premium all-inclusive holidays, needed to increase repurchase and booking rates without harming customer experience. The travel company also wanted to identify future bookers across destinations and booking windows, improve ROI on paid channels like direct mail and outbound calls, and better orchestrate omnichannel campaigns. To solve this, Club Med used Tinyclues campaign intelligence to optimize targeting across email, outbound calls, and direct mail.

With Tinyclues, Club Med can quickly identify future bookers for its full catalog, target early and late bookers with timely offers, and manage fatigue across channels while improving relevancy. The results were strong: revenue per email increased by 88%, average basket size rose by 45% in A/B tests, outbound calls targeted with Tinyclues achieved conversion rate gains of up to 16%, and direct mail purchase rate improved by 87% in A/B tests.

Club Med

Benjamin Billard

Campaign Operator and Data Manager