Case Study: Camaïeu boosts campaign revenue and message relevancy with Tinyclues

Boosting campaign revenue and message relevancy with campaign intelligence

Camaïeu, a European fashion retailer with 650 stores and a database of more than 10 million customers, had reached a plateau in its CRM performance and needed to drive more online and offline campaign revenue while delivering a more personalized experience. With a small marketing team and limited resources, Camaïeu also wanted to better showcase its broad product range, promote new and niche items, and reduce over-promoting the same products.

Using Tinyclues’ campaign intelligence solution, Camaïeu added AI-driven, highly targeted campaigns to its marketing plan and was able to launch relevant messages for products like lingerie, cashmere sweaters, and overstocked items without IT support. Tinyclues helped Camaïeu increase campaign revenue by 216%, lift conversion rates by 96%, raise open rates by 44%, boost click rates by 104%, increase website traffic by 24%, and cut unsubscribes by 62%.

Camaïeu

Mayalis Nabolsi

Client Marketing Director