Case Study: TUI Belgium boosts bookings and customer sentiment with Tinyclues

Being more customer-driven and meeting business needs

TUI Belgium, part of the global TUI tourism group, wanted to become more customer-driven and better meet business needs with its marketing campaigns. Working with Tinyclues, the CRM team looked for a way to promote niche and strategic products more effectively and improve campaign productivity across email and direct mail.

With Tinyclues, TUI Belgium was able to run more targeted campaigns on specific topics, find early and last-minute bookers more easily, and optimize yield management. The result was stronger engagement and business impact, including a 155% increase in bookings and a doubling of customer sentiment score.

TUI Belgium

Annemarie Van Hecke

Customer Relationship Management Manager