Case Study: Alltricks boosts email sales and new category performance with Tinyclues

Alltricks - Customer Case Study

Alltricks, a leading French e-commerce retailer in cycling and related sports, was looking to evolve its CRM strategy as its catalog expanded into new categories like outdoor, running, and trekking. To improve targeting, protect margins, and better identify customers interested in emerging product universes, Alltricks turned to Tinyclues as part of its CRM and email marketing approach, alongside its move toward Salesforce Marketing Cloud.

With Tinyclues, Alltricks quickly built predictive audiences for new and strategic categories, often launching campaigns the day after a new category went live. By comparing Tinyclues-driven audiences against its existing targeting methods, Alltricks saw 20% to 50% gains in email KPIs and business KPIs, with some new-category campaigns, such as Outdoor, performing 3x better. Tinyclues also helped the team set up fast, with data reconciliation and first campaigns completed in less than a month.

Alltricks

Benoît Garnéro

Customer Relationship Management Manager