Case Study: Audiense achieves real-time social media analytics at lower cost with Tinybird

Audiense cuts storage 20x with Tinybird

Audiense, a leader in social audience intelligence, faced significant challenges with its massive MySQL database storing over 20TB of X user data. The cluster was costly at $3,000 per month, difficult to scale, and provided poor performance for on-demand user queries, threatening their valuable X Evolution feature. They sought a new data platform to replace MySQL and turned to Tinybird for a solution.

By migrating their data to Tinybird, Audiense leveraged Materialized Views to achieve a 20x storage reduction and completely eliminated their $3,000 monthly MySQL bill. The Tinybird platform enabled them to build a streaming data architecture and easily publish low-latency SQL APIs, saving an estimated 3-5 engineers who would have been needed to manage the underlying infrastructure.

Audiense