Case Study: Sighten increases proposal creation by 71% with TinyMCE

How Tiny helped Sighten increase proposal creation by 71%

Sighten, Inc., a provider of sales software for the solar industry, was facing significant challenges with its expensive and time-consuming HTML proposal templates. Their clients needed to differentiate their branding, but each custom template cost around $3,000 and required scarce developer resources to code. They turned to vendor Tiny and its TinyMCE product for a solution.

By implementing TinyMCE's rich text editor, Sighten provided clients with easy-to-customize proposal templates that could be edited without coding. This solution empowered non-technical staff to handle customizations. The results were substantial: a 71% year-over-year increase in proposals created and a 10x decrease in the cost per customization, from $3,000 to $300. Tiny's tool saved months of developer time and was a key factor in Sighten's growth.

Sighten, Inc.

Mariya Nomanbhoy

Chief Executive Officer