Case Study: Nordic IT improves email editing UX with TinyMCE

How Nordic IT improved their email editor’s UX with TinyMCE HTML editing

Nordic IT, a provider of maritime communication solutions, faced challenges in delivering a familiar and high-quality HTML email editing experience within their reMARK software. Their existing rich text editor caused formatting issues and slow conversions, prompting a search for a reliable third-party solution. They turned to vendor Tiny and their product, TinyMCE, to meet their need for a flexible and cost-effective WYSIWYG editor.

By implementing TinyMCE, Nordic IT gained a premium editor with advanced features like the PowerPaste plugin, which provides 99.9% clean copy-paste accuracy. The solution from Tiny integrated seamlessly into their existing tech stack, saving them thousands in total cost of ownership and development costs. The result was a vastly improved user experience for their clients and a fast time-to-market for the new editing capabilities.

Nordic IT

Dmitry Hohlin

Head Of Product Development