Case Study: Morning Brew saves hours on newsletter formatting with TinyMCE

How Morning Brew saved its writers dozens of wasted hours per week with Tiny

Morning Brew, a media company that produces daily newsletters for young professionals, faced a significant challenge with its publishing process. Without a proper CMS, writers were forced to use error-prone HTML templates, a tedious and treacherous task that consumed up to two hours per day per writer for formatting. This obstacle hindered their ability to scale and launch new newsletters.

By implementing Tiny's TinyMCE rich text editor, Morning Brew gained an intuitive and reliable solution. The product was easy to implement and came with extensive documentation and support. The results were dramatic: writers now spend only ten minutes per day on formatting, saving dozens of hours each week. This efficiency allowed them to seamlessly launch two additional newsletters and train new writers in minutes instead of hours, creating a massively streamlined operation.

Morning Brew

Tyler Denk

Senior Product Lead