Case Study: Specialty Produce drives 500M+ impressions and boosts employee engagement with TINT

Specialty Produce uses TINT across each of their marketing touchpoints

Specialty Produce is a family-owned San Diego food-service supplier that has spent 30 years delivering fresh, organic produce to over 600 food businesses. With farm and restaurant teams working in silos, executives struggled to show employees how individual roles fit into the farm‑to‑plate story and wanted a way to inspire staff, increase engagement, and improve customer service.

They adopted TINT to aggregate employee and customer user‑generated content via the #SpecialtyProduce hashtag and publish it across websites, digital screens, jumbotrons and partner restaurants. The program built a reusable asset library, cut content costs, and provided analytics on contributors and reach—resulting in 79K+ hashtag posts, 500M+ impressions, high-profile contributions (e.g., Food Network), new contracts and revenue, and plans to roll TINT out to 100 partner restaurants.

Specialty Produce

Kelly Orange

Social Media & Community Affairs Director