Case Study: P.F. Chang’s boosts patronage and redefines its brand with TINT

PF Changs - Customer Case Study

P.F. Chang’s needed to refresh a decades‑old sit‑down image and drive more frequent visits and revenue in the “Instagrammable” restaurant era. With customers averaging only about two visits a year and leadership moving away from traditional advertising, the team’s challenge was to redefine the brand conversation, use customer‑generated content to drive traffic, and track attribution across the digital journey.

They deployed TINT and its HUE machine‑learning curation to find, filter and repurpose high‑quality user content for the website and campaigns, enabling quick rights management and a diverse social mix. The platform aggregated over 11,000 posts and helped the team approve roughly 400 top assets; the social manager can now sort about 140 posts a day, and within two weeks HUE materially improved the quality of shared content—boosting efficiency, time savings, and the brand’s digital performance.

PF Changs

Cecelia Romero

Social Media Manager