Case Study: Maker Media achieves global engagement and measurable sponsorship impact with TINT

Maker Media Unites Makers with TINT

Maker Media, the organization behind Make: magazine, Maker Faire and Maker Camp, builds community around DIY creators and youth makers worldwide. As their audience shifted from print to digital, the marketing team needed a way to surface and leverage the growing volume of user-generated content, engage a younger (18–28) demographic on social channels, and demonstrate measurable sponsor value across hundreds of global events.

They adopted TINT to aggregate event and campaign content (using local and global hashtags like #mfbalt and #makerfaire) and power website and event social walls. Over three years they collected 13,604 posts from 367 Maker Faires, delivered roughly 4.81 million social impressions weekly, and used TINT analytics to identify influential contributors and quantify sponsor exposure—boosting engagement and making sponsorship impact easy to demonstrate.

Maker Media

Mara Lincoln

Director of Media Operations