Case Study: Loews Hotels Resorts drives 4x brand-site booking revenue and boosts engagement with Tint

Loews Hotels & Co. uses TINT to solve their content scale challenge

Loews Hotels & Co., a hospitality brand, faced a modern content-scale challenge: with the same marketing budgets they once used to produce a few assets, teams now must create hundreds of pieces for booking pages, mobile sites, social ads, email and on-property displays. Filling all those channels with engaging, on-brand content without overspending required a new approach.

Loews turned to guest-generated content and the TINT platform—using campaigns like #TravelForReal plus tools such as HUE, advanced moderation and filters—to quickly surface high-quality imagery and target it by channel and location. The results: 62% higher social engagement, 85% more time spent on booking pages, 4× revenue from brand-site bookings and a 75% approval rate through TINT Content Rights, enabling scalable, personalized marketing across print, web and on-property displays.

Loews Hotels Resorts

Simon Kopec

Director of Social Media and Content Strategy