Case Study: Trek Bikes achieves increased attendee engagement and global participation with Tint

How Trek Bikes Engaged With Their Audience Using Tint

Trek Bikes, a global retail leader in cycling, needed a way to surface and showcase social media content from its annual TrekWorld convention. The challenge was creating a live social hub that could capture posts from attendees and remote fans and display them both on-site and on an event microsite.

Trek implemented TINT to power event displays and a widget on their event microsite. The platform enabled cyclists worldwide to participate, drove higher attendee engagement, and gave participants the excitement of seeing their social content displayed live during the event.

Trek Bikes