Case Study: Cars.com achieves over 7.57 million impressions with Tint

How Tint Helped Cars.com Generate Over 7.57 Million Impressions

Cars.com, one of the world’s largest new and used car marketplaces, launched the #newcarface campaign to capture and showcase customers’ new-car moments and boost consumer awareness through social engagement. To drive participation and make the experience seamless, they created a microsite (newcarface.com) and partnered with TINT to power a live social feed that updated dynamically without extra work from webmasters or developers.

Using TINT’s social display, the campaign encouraged photo submissions with a chance to win several $25,000 car-loan prizes and generated thousands of entries, 7.57 million impressions, and shareable winner content on YouTube. The strong user participation and organic promotion led Cars.com to extend the campaign through October 2015.

Cars.com