Case Study: AJCU (Association of Jesuit Colleges & Universities) achieves 1.72M+ posts and 3.55M impressions with TINT

How Tint Helped Ajcu Generate Over 1.72m Posts

The Association of Jesuit Colleges and Universities (AJCU), a non-profit representing 28 U.S. Jesuit colleges, launched the #JesuitEducated campaign to collect alumni stories and raise awareness of the impact of Jesuit education in the six weeks leading up to Pope Francis’s U.S. visit. The challenge was to drive broad engagement, aggregate user-generated content across social channels, and showcase that content both online and at live events.

AJCU used TINT by FileStack to aggregate and embed social posts on a campaign microsite, promote content on Twitter and Facebook, and power large public displays and event screens. The campaign produced strong engagement—generating over 1.72M posts and driving 3.55M impressions (with major traffic spikes at launch and on the day of the Pope’s arrival)—while the TINT dashboard and display tools made moderation and presentation fast and visually appealing.

AJCU

Deanna Howes

Director of Communications