Case Study: National Trust for Historic Preservation wins preservation vote and boosts engagement with Tint

How the National Trust for Historic Preservation Uses Tint for Awareness Campaigns

The National Trust for Historic Preservation — operating sites Saving Places and Preservation Nation with more than 200 staff across 15 field offices — needed to run high-impact awareness campaigns to protect historic sites, drive voters to the polls, and boost membership, donations and brand recognition. When Cincinnati’s historic Union Terminal faced demolition, the team launched a seven-week outreach push with a microsite and hashtags (#VoteYesUT, #VoteYesOn8) to mobilize voters and raise public awareness.

They used TINT to aggregate social comments and posts from the campaign hashtags onto the microsite and other web pages, making conversations visible, educating visitors, and directing people where to engage. TINT also tracked engagement metrics so the team could set and meet goals; the outreach succeeded — the levy passed — and Saving Places continues to use TINT year-round for events and campaigns.

National Trust for Historic Preservation

Alison Hinchman

Associate Director, Marketing Technology