Case Study: Sony creates splashy launch buzz for Xperia Z with TINT

How Sony Kicked Off Their Campaign Using Tint

Sony was preparing to launch the waterproof Xperia Z and needed a splashy way to build buzz. To kick off a hashtag-driven campaign, they threw a pool party and promoted the #makeasplash tag on displays to generate excitement around the new phone.

Using TINT (powered by Filestack) they aggregated and showed real-time social content on digital screens and jumbotrons at the event, creating a dynamic live visual hub. The on-site hashtag wall amplified social buzz and drove engagement, effectively jumpstarting the #makeasplash campaign.

Sony