Case Study: NASDAQ boosts IPO engagement with real-time moderated social feeds from Tint

How Nasdaq Uses Tint Across Each of Their Marketing Touchpoints

NASDAQ, a leading technology-driven exchange, needed a secure, fast way to surface social media during high-stakes IPO events. Legal constraints around social posts and the fast-moving nature of launch days made it critical to create moderated, compliant social hubs for each new listing that could be updated and approved on the go.

NASDAQ implemented TINT to build configurable, moderated social displays for Jumbotron shows, in-venue TV screens, multimedia touchscreens, and their website. The platform’s quick setup, content control and mobile approval workflow have supported numerous IPOs (Virgin America, Etsy, Biogen, and more), delivering two years of reliable use and consistent positive feedback from CEOs and attendees.

NASDAQ

Joshua Machiz

Director, Integrated Marketing