Case Study: Georgia State University achieves 216% more social engagement and 9.4% higher Homecoming attendance with Tint

How Georgia State University Boosted Audience Engagement with UGC

Georgia State University, a public research university in downtown Atlanta with roughly 32,000 students, faced a fragmented social presence and the challenge of building campus community across a dispersed urban student body. With social channels run separately by communications, marketing, and service teams, GSU needed a way to unite departments, improve digital customer service, and boost engagement for marquee events like Back to School Week and Homecoming.

GSU centralized workflows in Hootsuite and used the TINT integration to curate and display user-generated content, running hashtag campaigns such as #GSUnited and sourcing on-topic posts even without the tag. The result: Homecoming football attendance rose 9.4%, social mentions jumped 216% (to over 1,200), weekly engagement tripled, events ran smoother, and the campaign earned a CASE District III award.

Georgia State University

Terry Coniglio

Assistant Director, Public Relations and Marketing Communication, Social Media