Case Study: Communications INC achieves streamlined UGC aggregation and amplified ocean advocacy with TINT

How Communications Inc Is Using Machine-learning to Save the Oceans With User-generated Content

Communications INC is a London-based communications agency that helps NGOs drive policy and public support around ocean conservation. Faced with siloed campaigns, high-volume social activity (millions of hashtag impressions) and limited capacity at many partner organizations, the team needed a way to aggregate, filter and present user-generated content so policymakers and the public could see coordinated support.

They turned to TINT by Filestack to monitor hashtags like #oneoceanoneplanet, aggregate UGC, and surface the most relevant content using machine learning that learns the team’s curation preferences. Embedded TINT galleries (“TINT walls”) that match client branding made social posts visible on campaign sites and at events, helping Communications INC showcase campaigns, streamline selection and analysis, and amplify reach (examples include 25M+ and 20M+ hashtag impressions and 190M impressions for #OurOcean).

Communications INC

Brittney Francis

Account Manager