Case Study: Boise State University achieves 300% increase in hashtag usage with TINT

How Boise State Increased Hashtag Usage by 300%

Boise State University partnered with TINT by Filestack to boost real-time fan and campus engagement by surfacing user-generated content across jumbotrons, websites, video walls and recruiting events. The challenge was to increase hashtag usage and social sharing while keeping moderation, display formatting, and analytics simple for Marketing, Athletics and Student Affairs teams.

TINT provided a single, easy-to-moderate platform—powering jumbotron feeds, a dedicated social webpage, student-union video walls, event activations, recruiting pages and the Tag-of-War feature—plus analytics to track spikes in activity. The result: a 300% increase in hashtag usage, dramatic impression surges (peaking at 407 million impressions for a single game), easier content reuse, higher campus engagement, and streamlined moderation and reporting for the communications team.

Boise State University

Wendy Fox

Digital Communications