Case Study: edX achieves 2x more clicks with TINT

Edx Drives 2x More Clicks With User Generated Content

edX, the global online learning nonprofit, wanted to celebrate graduates and learners worldwide after COVID-19 canceled thousands of graduations. For its #GlobalGraduation campaign, edX needed a fast, turn-key way to manage a large-scale user-generated content effort and keep engagement high across channels. Tint’s Experience Builder helped edX create a virtual yearbook experience and collect, organize, and showcase submissions.

With Tint, edX quickly launched and branded the campaign across email, blog, website, and social media, making it easy for the team to aggregate and display well wishes. The results included 500+ submissions, 7K+ page clicks, and 2x more clicks from email promotion than average blog content. Tint enabled a simple, high-engagement UGC campaign that continued driving interaction even after the promotion ended.

EdX

Liz Joyce

Content Marketing Manager