Case Study: Boys and Girls Club of America achieves authentic user-generated content and boosts engagement and fundraising with Tint

Boys & Girls Clubs of America Generates Smiles and Support with User-Generated Content

Boys & Girls Clubs of America (BGCA), a national nonprofit with 4,300 locations, needed a way to showcase authentic, local stories—not corporate imagery—to inspire participation and support across its communities. Social media manager Tiffany Rivers faced the challenge of capturing, curating, and displaying large streams of user‑generated content from events and partners while keeping workflows simple and scalable.

BGCA adopted TINT to aggregate and embed UGC across its website, digital screens, and campaigns—first using it at a 2,000‑teen Keystone conference and later for partner activations with Katy Perry and Marvel/IMAX. The platform centralized content and metrics, freed staff from tactical work, increased organic reach (no paid media), supported fundraising and events, and became a standard, easy‑to‑use tool across the organization.

Boys and Girls Club of America

Tiffany Rivers

Social Media Manager