Case Study: Whirlpool boosts customer engagement and e-commerce conversion with Tinext

Whirlpool boosts newsletter subscriptions 114% with Tinext

Whirlpool Corporation, a major global appliance manufacturer, faced a technical and marketing challenge in developing its online sales program. The company sought to increase revenue and conversion rates by strengthening its one-to-one customer communication and required a solution manageable by a small marketing team with minimal technical knowledge. They partnered with vendor Tinext to implement a strategy using Salesforce Marketing Cloud.

Tinext configured Salesforce Marketing Cloud for Whirlpool, implementing features like MobileConnect for newsletter subscriptions and predictive intelligence to build customer preference profiles. Using CloudPages, Tinext helped create engaging content for landing pages across European markets. The solution delivered significant results for Whirlpool, including a 114% increase in newsletter subscriptions, a 24% increase in conversion rate, and the recovery of 5% of abandoned cart value. Due to the pilot's success, Whirlpool is expanding the Tinext-built program to six new countries.

Whirlpool Corporation