Case Study: Acqua di Parma boosts customer engagement with Tinext's email marketing solution

Tinext Delivers Seamless Customer Experience to Luxury Giant Acqua di Parma

Acqua di Parma, a luxury fragrance and fashion brand, faced the challenge of boosting customer engagement through personalized email communication. They needed a system to quickly deliver highly customized, multi-lingual email marketing campaigns to their global network of sales outlets. To address this, they partnered with vendor Tinext, which implemented a solution using the Salesforce Marketing Cloud platform.

Tinext developed a precise process to design and manage responsive, personalized email templates for 19 countries, achieving a 90% compatibility rate across 81 email providers. The solution delivered exceptional results, including a 29.5% average open rate and a 99.5% delivery rate, both exceeding industry averages. Through this partnership, Tinext enabled Acqua di Parma to seamlessly send 70 targeted campaigns monthly, significantly enhancing their digital customer experience.

Acqua di Parma