Case Study: Sorgenia enhances CRM and personalised marketing with Tinext

Sorgenia streamlines CRM in weeks with Tinext

Sorgenia, the leading digital energy company in Italy, enlisted Tinext to optimize its marketing communications and CRM. The challenge was to simplify customer data management and retrieval from its internal business systems to create effective, personalized marketing strategies for its new fiber-optic internet service.

Tinext implemented a solution by integrating Salesforce Service Cloud with the existing Salesforce Marketing Cloud. This created a more manageable CRM that facilitated efficient data collection and enabled the creation of personalized customer journeys. As a result, Sorgenia saved time and achieved more accurate and focused targeting for its marketing campaigns.

Sorgenia