Tinext
37 Case Studies
Case Study: Salone Internazionale Del Libro Di Torino achieves a unified digital experience with Tinext
A Tinext Case Study
Salone Internazionale Del Libro Di Torino launches new digital platform in 2025 with Tinext
The Salone Internazionale del Libro di Torino, a major European literary event, faced a challenge with fragmented and manual data management, making effective communication with its diverse audience difficult. The organization partnered with vendor Tinext to implement a new CRM system and achieve accurate audience segmentation to improve its operations.
Tinext developed a new website built on Magnolia technology, which served as the digital hub and integrated with Salesforce Service Cloud and Marketing Cloud Engagement. This solution centralized data, automated processes, and enabled targeted, GDPR-compliant campaigns. The results for the Salone Internazionale del Libro di Torino included a unified digital identity, a single source of truth for data, and a significant boost in operational efficiency and personalized marketing impact.
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