Case Study: Nuna Lie boosts customer loyalty and omnichannel personalization with Tinext and Salesforce

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Nuna Lie, an Italian women's fashion retailer, sought to improve customer loyalty and create a seamless omnichannel experience. With over 1.5 million customer contacts spread across various systems, their primary challenge was integrating and cleansing this data to enable personalized marketing and service. To address this, they partnered with Tinext to implement a new CRM and loyalty strategy.

Tinext implemented Salesforce CRM, integrated it with Nuna Lie's ecommerce, ERP, and point-of-sale systems, and cleaned and enriched the customer data. They developed a structured omnichannel strategy and redesigned the loyalty program to be accessible both online and in-store. The results included a significant improvement in customer data management, enabling more precise segmentation and highly effective personalized communications. This strengthened the bond with loyal customers, leading to an increased purchase frequency and higher customer lifetime value.

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