Case Study: Leone 1857 achieves stronger sales and customer engagement with Tinext and Salesforce CRM

Leone 1857 achieves 100% active agent coverage with Tinext

Leone 1857, a historic Italian confectionery company, faced the challenge of managing a complex sales network and establishing deeper engagement with its agents, retailers, and consumers. To support its digital transformation and become more competitive, the company partnered with vendor Tinext to implement a Salesforce CRM platform to unify data and relationship management.

Tinext implemented a gradual, three-phase Salesforce integration, beginning with an Agents portal and ERP connectivity, followed by Marketing Cloud for B2B and B2C campaigns. Through careful change management, Tinext helped Leone 1857 achieve full adoption from its active agents. The results included 100% of orders being entered into the new system, providing complete visibility over sales activities and enabling more effective marketing and consent collection.

Leone 1857