Case Study: Ethos Profumerie strengthens its multichannel customer experience with Tinext

Ethos Profumerie unifies 260 stores with Tinext

Ethos Profumerie, a group with over 260 affiliated beauty stores across Italy, sought to deepen its relationship with its clientele by integrating its strong offline presence with a digital strategy. They partnered with the vendor Tinext to create a multichannel experience that could provide personalized information and better understand customer responses to campaigns.

Tinext implemented a solution using Salesforce Marketing Cloud, Advertising Studio, and Sales Cloud to design and monitor multichannel campaigns across email and social media. This allowed Ethos Profumerie to generate leads, gather customer feedback, and carefully analyze campaign conversion rates. The solution successfully introduced new digital skills and innovation while keeping physical stores central to the strategy, providing the company with a clear view of campaign success to confidently face market challenges.

Ethos Profumerie